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The EU AI Act Is Here: What It Means for AI-Driven Companies

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Industry Insights

The EU AI Act entered into force on August 1, 2024. In this article we explore the challenges and the opportunities for AI-driven companies, highlighting the benefits provided by partnering with a European-based purpose-built GPU cloud provider like Genesis Cloud to ensure data sovereignty, scalability, efficiency, and regulatory compliance.

The EU AI Act (Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence) has officially come into effect, entering into force on August 1, 2024, and being fully applicable 2 years later, marking a significant shift in the regulatory landscape for AI-driven companies operating in or targeting the European market. This groundbreaking AI regulation introduces strict compliance requirements, particularly for high-risk AI systems, aiming to ensure transparency, security, and accountability.

While being the first-ever legal framework on AI and addressing the risks of AI, it could also hinder developments and innovation. For businesses, this development brings both challenges and opportunities: Partnering with a trusted cloud provider can be crucial in navigating these new regulations while also positioning your company for success in this evolving market.

How to comply with regulations and succeed in your AI project  

In this article, you can gain an overview of a few key issues that you need to consider when it comes to deciding who to partner with in the cloud computing space, from a regulatory and operational point of view.

1. Data Sovereignty and Security

The EU AI Act places a strong emphasis on data sovereignty, requiring that data handling complies with European regulations. As a European-based cloud provider, Genesis Cloud ensures that all data is stored within certified data centers across Europe. This guarantees compliance with data sovereignty requirements while providing robust security measures to protect sensitive information, especially for high-risk AI systems.

2. Access to GPUs and Cutting-Edge AI Infrastructure

Developing and deploying advanced AI systems, including LLMs and foundation models, requires powerful computational resources. Genesis Cloud offers access to the latest hardware like NVIDIA H100, NVIDIA H200, and Blackwell GPUs, which are essential for handling the most demanding AI workloads. This ensures that your AI developments stay at the cutting edge of performance and efficiency. These GPUs are integrated into our full AI stack offering, enabling the most challenging AI developments in Europe to meet both performance and compliance needs under the EU AI Act.

3. Cost-Effectiveness

Compliance with the AI Act can be resource-intensive, particularly when dealing with complex technologies like LLMs and foundation models. Utilizing a cloud infrastructure that is purpose-built for AI and compliance integration can significantly reduce these costs. By leveraging scalable, AI-ready infrastructure with access to top-tier GPUs, companies can avoid the large capital expenditures associated with building and maintaining their own compliance infrastructure, allowing them to focus on innovation and growth while staying compliant.

4. Scalability and Efficiency

The AI Act requires continuous monitoring and updates to ensure compliance, especially for high-risk AI systems. A scalable cloud infrastructure can support these needs by providing the flexibility to adjust resources as regulatory requirements evolve. This enables faster development cycles, efficient resource management, and the ability to quickly adapt to changes, all while maintaining compliance with the new regulations. Such scalability is essential for managing the complexities of developing and deploying LLMs and foundation models within the framework of ethical AI.

Positioning for Success Under the EU AI Act

The enforcement of the EU AI Act is a pivotal moment for AI-driven companies. By prioritizing data sovereignty, access to cutting-edge AI infrastructure, cost-effectiveness, and scalability, businesses can not only meet the new regulatory requirements but also turn them into a strategic advantage. A partnership with a European-based cloud provider like Genesis Cloud offers the infrastructure and support needed to navigate these challenges effectively, ensuring that your company is well-positioned for continued growth and innovation within the compliant and secure framework set by the EU AI Act.

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The Genesis Cloud team

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